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Emmanuel Klotz's Experience:
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Partner France at SAYG GMBH
January 2013 - PresentPartner for France of the SAYG network of European consultants (Identification, Development, and Implementation of Technologies driving Marketing ROI) Creation and development of a Marketing Consultancy focused on the measurement and optimisation of marketing effectiveness, leveraging new approaches in Marketing Mix Modelling to help marketers maximise the impact of their investment decisions.
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Global Head of External Marketing at Zurich Financial Services
April 2008 - June 2012o Responsible for building up the customer centric dimension of the brand within B2B and B2C audiences, through appropriate strategy, investments and campaign decisions (60 B$ turnover, 120 M CHF budget) o Significantly strengthened customer centricity footprint and perception, fully supporting the company strategic move. o Deployed the brand in 6 emerging geographies through brand launch or brand migration strategies. o Tangible value delivered: Zurich part of top 100 global brands since 2010 (Interbrand) and closes gap with Axa and Allianz by 28% and 11% in 3 years
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Advertising director worldwide at Hewlett Packard
April 2006 - October 2007o Development, validation and activation of a global positioning shift for HP within the Imaging and Printing category, conveying new business strategic focus to internal and external audiences (30 B$ global turnover, 200 M $ budget). o Positioning shift executed through an ambitious "high road" strategy, leveraging the emerging trend of digital content creation and consumption, consolidating leadership position and fueling pages market share growth
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EMEA marketing manager at Hewlett Packard
May 2002 - March 2006o Full marketing support of double digit growth objectives in the B2B segments (5 B$ turnover, 80 M$ budget) o Strong strategic and tactical contribution to business results: articulation and internal deployment of compelling value propositions per segment, planning and execution of high impact, award winning marketing initiatives.
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Category manager at Hewlett Packard
May 1998 - May 2002P&L responsibility for Personal Digital Assistant (PDA) and DVD writers categories PDA turnover trebled to 100 M$ in 02, growing 10% above category average. Pioneered new distribution strategy through telecom operators
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Marketing communications manager at Hewlett Packard
June 1996 - May 1998Definition and implementation of communication and sales support strategies for 7 B to B product lines
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International account director at Grey Advertising
1994 - 1996London based in charge of key FMCG brands with P&G and Mars
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Account director at Grey advertising Paris
1988 - 1994Development of advertising and marketing campaigns for international brands from Procter & Gamble and Mars (Laundry Detergents, Hygiene and Beauty Care and Petfood categories).
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Account Manager at DDB
1986 - 1987First level contact / execution of advertising campaigns for FMCG and luxury brands.